Inaugurated today the Cleaf space inside the Poziello showroom, the historic Neapolitan retailer that offers wood products and derivatives, and provides services for the production of furniture and interior design.
The partnership, started in 2016 regards the distribution of the products of the Brianza’s Company in Campania and Calabria, led to the creation of a 200sqm space that allows the visitor to discover the variety of Cleaf surfaces collection.
A neutral and elegant place where artisans, architects, interior decorators and furniture manufacturers will be able to choose the solutions for their projects.
Corso Europa, 548 80010 Villaricca, Napoli (first floor entrance)
Hours: Mon Fri 7.30-13 14-18 | Sat 7.30-13
Phone: 0039 081.8942739 – www.poziello.it
“Nobilitare il nobilitato” (Ennobling melamine faced panels) is the project-installation born out of an idea by Cleaf and conceived by the architect Aldo Cibic.
Set up in the CCube, the company’s creative hub in Lissone, “Nobilitare il nobilitato” wants to explain the sophisticated research and analysis process that leads to the design of high – performance surfaces for the furniture and interior design industry.
A path to explore personally through a tunnel made of melamine faced panels in bright colors, in different textures and decors. Hung on the interior walls there is a series of fragments – production materials, photographic elaborations, samples and semi-finished products – that shows the birth of Sherwood and Penelope, two of the company’s best – selling textures.
CCube, Via Bottego, 15 Lissone – T. +39 039 20741
Visits by appointment only and reserved for professionals in the furniture and interior design industry.
Project-installation born out of an idea by Cleaf
Exhibition curated by Aldo Cibic with Diego Lucchini.
Cleaf participates for the second consecutive year at Sicam, the International Exhibition of Components, Accessories and Semi-finished products for the furniture industry hosted in Pordenone from October 18th to 21st (Hall 5 stand C12/D13).
The neutral and elegant stand designed by the studio Bestetti Associati leads the visitor to discover the variety of the surfaces collection through three different display elements designed by the company’s R&D team.
The Pixel Wall, a configuration of samples processed by folding, creates an endlessly repeatable pattern, which suggests the selection of textures and decors for melamine panels, laminates (CPL and CHPL), and ABS edges.
A multi-layer folded panel, coated with a Sherwood laminate, highlights the perfect synchronization of the laminate texture.
A sequence of illuminated niches bring out the tactile features of the melamine panels positioned within and manufactured in the textures launched on the market in the past two years.
At the centre of the stand, a workstation made of Ares texture combined with a black décor guarantees the perfect legibility of different surfaces.
Cleaf is partner of Elle Decor Grand Hotel, the project-installation born out of an idea by Elle Decor Italia, the international design and trend magazine, set up in the rooms of Palazzo Morando – Costume Moda Immagine, in Milan.
Elle Decor Grand Hotel offers visitors a personal experience, thanks to rooms especially for socialising, reading, wellness and hospitality, leaving them free to explore bedrooms, lounges and gardens.
Two exceptional names behind the project also in the hotel sector: Piero Lissoni, who designed the project for the public areas, conceived as those of a “Hôtel Particulier”, and Patricia Urquiola who designed the more private rooms, the “Stanzas”.
The Reflex UB02 Blue Night panels were chosen by the designers for the realization of the reception area wall of the Grand Hotel.
Elle Decor Grand Hotel
Palazzo Morando – Costume Moda Immagine – Via Sant’Andrea, 6 – 20121 Milano
6 – 22 October 2016 – Monday to Sunday 10am-8pm
Inspired by the imagery of traditional oriental decorative panels, featuring mountains and clouds overlaid to generate effects of variable depth, the installation “Empathic Fuukei” by Patricia Urquiola for Cleaf interpret the Open Borders theme creating an interactive multisensorial path composed of open wall/panels made by layering different materials.
The site-specific installation expresses the curiosity of the Spanish designer regarding the concept of the “unfinished”.
The walls of the installation represent a density to cross and glimpse, fully illustrating the beauty of the production process, of the “how it’s made” rather than the finished product.
The panels, conceived as a sort of skin, are composed of layers of different materials left intentionally open to bring out their hybrid nature. These layers create unexpected graphic landscapes. Different forms, colors and consistencies guide visitors through an unusual tactile and perceptive experience.
In this way, Patricia Urquiola invites the visitors to discover a new age of materials, enhancing the versatile and complex charm of the artificial by means of new technologies.